How it all started?
Posted on July 28 2014
We had been running the MAD(e) IN INDIA blog on Facebook; A blog all about India and taking pride in being an Indian.
This blog brought forth a deep insight – that, the world over have started believing in India. They have started to accept India as the next big thing. One of the reasons being, we have started expressing ourselves more freely and gathered a whole new image consciousness that can be seen in everything we do. The confidence is showing.
We have not only started loving India, but have also started taking great pride in being an Indian and are truly intrigued with this amazing, culturally rich and incredible India. Whatever challenges we may be facing, at the end, we continue celebrating ourselves the way we are.
It is said, a great idea often leads to a discussion and a good discussion sometimes leads to starting up. This is what happened in the case of MAD(e) IN INDIA.
A very casual discussion started on how India which is becoming so Image conscious by the day, even till today doesn’t have that panache, style, product delivery and experience around souvenirs. How world over, the entire souvenir business is so organized and how these souvenirs not only help trigger happy memories but also present the geography, place or occasion in all its glory, pride and finesse. In India, even today, souvenirs are handicraft items sold through some shanty shops. This may appeal to some, but just not to others.
Once we started researching the idea, one thing led to other and 3 pain areas were identified.
- “I would love to carry a souvenir as a symbol of all the beautiful memories of the geography, place or occasion I visited. Whenever I look at it, it will spark memories of those good times.”
- “I am very image conscious. I want symbolism, which is an extension of my personality and lifestyle for my home and me. I want great products which reflect my taste.”
- "I am forever at loss when looking for something exclusive to gift. I would love to pick a gift, which would just be right and say something about me."
We were very excited and that’s how MAD(e) IN INDIA was born.
Actually the credit to this name goes to one of our dear friend. What a beautiful wordplay, which captures the true essence of the offering; An interesting take on Indian-ness. Mad(e) in India and Mad in India. :-)